(Cris Esqueda/ Golden Boy Promotions)
Oscar De La Hoya is many things – a Hall of Fame fighter, a pugnacious promoter and a lightning rod for various controversies over the years – but “The Golden Boy” is nothing if not extremely online.
De La Hoya appeared on “The Ariel Helwani Show” on Wednesday, a day before he is expected to post his semi-weekly “Clapback Thursday” video, a social media clip that amounts to an airing of personal and political grievances – often delivered with a twinkle in his eye rather than venom in his tongue.
Although De La Hoya touched on some of his favorite recent topics – including Vergil Ortiz Jnr, Zuffa and his feud with Dana White – the occasion of his visit seemed to be to discuss the new deal between his Golden Boy Promotions and the combat-sports-forward streaming app DAZN.
The agreement, announced Tuesday, extends a relationship between promoter and streamer that dates back to 2018. And despite the deal requiring protracted negotiations and contributing to the disgruntlement of Ortiz (and subsequent litigation against Golden Boy), De La Hoya was understandably excited to lock in a broadcast platform and start booking new dates for his fighters.
“It did take longer than expected, but we got something done, which is truly remarkable, because a lot was riding on the line,” De La Hoya told Helwani. “Fighters were calling, ‘Hey, is your deal done? Do we have dates?’ And so, finally, after months and months and months of negotiating, we finally have a deal.”
De La Hoya wouldn’t provide further details of the agreement, including its length, which he only alluded to, saying, “whether it’s one-year deal or a 10-year deal.”
He claimed the new DAZN extension is “equal or better than” the previous two agreements with Golden Boy, and although De La Hoya was undoubtedly referring to financial terms, the deal is arguably a win for fight fans, too.
DAZN, which launched in 2018 as the purported answer to out-of-control boxing pay-per-view fees, has repeatedly raised its rates ever since – while also now positioning most of its biggest fights behind a PPV firewall. Viewers still figure to be stuck paying the going rate ($18.75 per month U.S. on an up-front subscription, or $44.99 for the Ultimate Package, which includes PPVs), but Tuesday’s deal should help facilitate getting more fights done.
Golden Boy joins a DAZN roster of promoters that includes, among others,…
2026-03-26 05:04:50
