Serena Williams is within the highlight once more, however not for her tennis. The 23-time Grand Slam winner appeared in a brand new NikeSKIMS advert marketing campaign, which launched on Friday, September 26, 2025. The gathering is a partnership between Nike and Kim Kardashian’s model SKIMS. Quickly after the video, tennis trend influencer Kaya referred to as it “objectifying” and raised questions on the best way feminine athletes have been proven. The marketing campaign additionally stars athletes like Nelly Korda, Sha’Carri Richardson, Jordan Chiles, and Beatriz Hatz.
Kaya calls Serena Williams NikeSKIMS marketing campaign “objectifying”
Within the advert video titled Our bodies at Work, about 50 girls athletes, together with Serena Williams, are proven figuring out within the new NikeSKIMS outfits. A voice-over within the movie says:“Put my body on a pedestal, celebrate it, marvel at it, glorify it. It’s power, it’s strength. Give my body your full attention, see it, appreciate it, understand it, and then you’ll see what I can really do with it.”The phrases and the digital camera pictures sparked debate on-line. On Thursday, September 25, tennis trend influencer Kaya shared her opinion via an Instagram video. She mentioned, “Serena Williams has starred in a new NikeSKIMS campaign, and it’s gotten a lot of mixed reviews. Whilst I may understand the body positivity message that SKIMS preaches, the wording as well as the camera angles of certain body parts are objectifying.”Kaya additionally questioned if males’s campaigns would use the identical method. “Would NikeSKIMS use the same wording and the same camera angles for their men’s collection if they ever released one? Not gonna lie, they probably would. But in this climate, with very divided views in society, is this the right thing to do?” she requested.Additionally Learn: Martina Navratilova And Julia Lemigova Relationship Timeline: Inside Their US Open Proposal, Marriage, Children, Well being Struggles And Public Life
Serena Williams celebrates Kim Kardashian at New York launch
Simply two days earlier than the marketing campaign went public, Kim Kardashian hosted a grand launch get together in New York Metropolis on Wednesday, September 24, 2025. Serena Williams attended the dinner, the place she was seated between Kim and Khloe Kardashian.On Thursday, September 25, Serena Williams posted photographs from the occasion on Instagram. She wrote, “Back with my girls for one epic night! Over 20 years of friendship and we still laugh like no one else is in the room. Congratulations on your NikeSKIMS success.”https://www.instagram.com/p/DPBocP2jacW/?img_index=2&igsh=MWY4NzQ2YTEwenhrdg==In one other put up, Serena Williams praised the collaboration. “Nike gave me the wings, SKIMS gave me the fit; together, they gave us a moment,” she shared with a number of launch evening photographs.Serena Williams and Kim Kardashian’s friendship goes again greater than 20 years. The tennis icon typically helps her pals publicly, and this launch was no exception. The marketing campaign, nevertheless, has created a wider dialog on-line about physique illustration in sports activities trend.
