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    ‘We just want fights’… UFC’s newest ’embarrassing’ product venture gets quickly

    UFC is expanding their massive plans for 2026 with a venture into a new industry.

    There’s a lot to be excited about for fight fans heading into the new year as the MMA leader kicks off a new era with Paramount+.

    The US fans will no longer have to pay a PPV fee for numbered events. This will start with UFC 324 featuring Paddy Pimblett vs Justin Gaethje.

    We’re even set to see Dana White bring back a popular format to increase the hype surrounding the first few events that will take place in 2026.

    However, getting off to a strong start on Paramount+ isn’t the only thing that the promotion has seemingly been putting time into.

    LATEST NEWS: Paddy Pimblett makes ‘100%’ Justin Gaethje, the UFC 324 champion, has a guarantee regarding his title fight against him

    What are your expectations and concerns regarding the UFC Paramount+ era of UFC?

    Join the conversation; share your insights. Comment using the button at the bottom-left.

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    Fans push back against the announcement of ‘UFC Ignite’

    During the fight week of UFC 323 Las Vegas, the promotional revealed that the company is set to enter into the market for meal-subscription plans.

    ‘UFC Ignite’ is described as ‘the first-ever meal program that brings championship-level nutrition directly to your door’.

    The announcement states that you can create these meals. “engineered&#8221Promotion partnered by top chefs and the UFC Performance institute.

    Some reactions from fans noted that ‘UFC Ignite sounds like one of their PPV events from like twenty years ago,’ while another suggested a different name, ‘UFC Food Pass.’

    Photo by Louis Grasse/PxImages/Icon Sportswire
    2025-12-04 13:00:00

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