David Beckham signs deal with Bank of America ahead of 2026 World Cup

Adam Clery Football Column. A newsletter that unpacks the absurdities and oddities of the beautiful gameThe ACFC newsletter: unpacking football’s absurditiesUnpack football’s oddities with the ACFC newsletterSoccer icon David Beckham has forged a multi-year partnership with Bank of America, aiming to champion global sports initiatives ahead of the 2026 FIFA World Cup in North America. The former England captain is using his influence to ignite interest in soccer in the United States. This collaboration was first reported by Reuters. soccerLionel Messi in Miami in 2023 will help raise the profile of’s in the US. He anticipates the World Cup will significantly boost engagement in a market he calls a “sleeping giant”.Beckham told Reuters that the World Cup is the largest sporting event in the world. “I’ve noticed a big increase in the interest for the game… it’s almost like a sleeping titan.”open image in the galleryDavid is co-owner of Inter Miami. (Getty). For Bank of America, as a World Cup sponsor this alliance aligns to its strategy of investment in global sporting events. David Tyrie, president of global marketing and the digital division at Bank of America, said that such partnerships help to enhance the brand, promote services and engage with local communities. The partnership will provide a point of access for all clients and prospects. But what it really does is expand Bank of America’s brand beyond traditional financial categories and create emotional connections to hopefully drive loyalty.Beckham, who has not disclosed the financial details of the deal, cites the growing number of MLS clubs, stadiums and academies as well as the Premier League’s growing fanbase. soccer’s growing traction in America. He believes that the World Cup offers a unique chance for growth. “The majority (of owners in the MLS) see this opportunity (from World Cup)… to push on to the Next Level and achieve even more and make this sport more popular in their own country.”
2025-11-19 16:15:10